Here's the final installment from the Swing Issue of LOOK Magazine - September 27, 1938.
I wonder what happened with the photo contest - heck, I'd enter for $50 in today's money!
[In the previous post] are the four basic movements in the LOOK Hop, a new swing dance created by vivacious Rita Rio, whose popular all-girl swing band has made a hit in movies, on the radio and in ballrooms.
Rita says much of the fun in dancing the LOOK Hop lies in working out additional steps after mastering the "L," double O" and the "K". [Below] she and her partner, Bill Furrow, demonstrate other steps.
LOOK will pay $50 to the amateur submitting the best set of pictures showing a couple doing the LOOK Hop.
"Gettin' in the mood," Rita calls this. So far, so good; it's easy.
"The cuddle and coo" is an easy one, too, but from here on the steps get more complicated.
Allee-oop, and hang on tight; if the boy friend is husky, this is all right.
This looks as if it takes practice, but it also looks like lot of fun.
The secret of success in this "step" is for the girl to hold on.
In the spirit of the dance, now both partners take a look. You may go on from here.